May 17, 2012

SIAL Canada

New Products from Germany at SIAL Canada

In the $87 billion Canadian grocery market, imported German specialty products still sell very well. One reason: they taste good. Another reason: a relatively large consumer base. Nearly 4 million households in Canada are likely to buy imported German foods at least once a year, according to a Nielsen survey. This is why Germany is again represented with a pavilion at the SIAL in Montreal, Canada's largest specialty food trade fair. New products are on display, including...» read more...

Oktoberfest Promotion

Oktoberfest Promotions 2012

For the third consecutive year, German Foods North America will organize Oktoberfest promotions for the Cooperative Marketing Alliance (CMA), a group of the leading US importers of German foods and beverages. Under the motto "The Taste of Germany," Oktoberfest promotions include a mix of displays, feature ads and/or demos and have significantly raised sales for a large and diverse German product assortment over the past years. Retailers can apply ...» read more...

German foods

German food - A fresh look at a key industry

German industry is all about fast cars and reliable machines, right? Think again. Food and Agriculture are the second largest industries in most federal states. Globally, Germany is the number 2 importer and number 3 exporter agri/food products. The following presentation unveils striking figures that may cause you to revise your assessment of the power of German foods...» read more...

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